Advantages and Disadvantages of buying backlinks

 

Introduction

 

Backlinks are links from one website to another website. It is also known as” inbound links”, “incoming links” etc.

According to Google, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

 



ADVANTAGES OF BACKLINKS

  1. It improves your site’s ranking, and Google also considers them to be of high priority.
  2. It helps to get your website discovered fast by Google bots and improves the indexing time.
  3. It helps you to gain referral traffic to your site.
  4. Backlinks from high authoritative sites will get you more coverage and ultimately boost your audience.
  5. It improves your site’s authority score.

 

 

DISADVANTAGES OF BACKLINKS

 

  1. Buying links can negatively impact your site’s ranking and counts as bad practice by Google.
  2. Exchanging goods or services for links can ban your site.
  3. Excessive link exchanges (“Link to me & I will link to you”) for the sake of cross-linking.
  4. Large-scale article marketing or guest postings.
  5. Buying links are counted as black hat SEO techniques oftentimes.

CONCLUSION

Buying backlinks indicates low-level SEO practices, so it’s healthy for your site to gain them naturally. There are a lot of authentic ways to create backlinks for your site if you don’t know how to? Check out our article on How to create high-quality backlinks?

 

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