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What is digital marketing? Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, Email marketing and PPC advertising How to Learn Digital Marketing for Free STEPS: Google's Online Marketing Challenge This is a course that's probably one of the most comprehensive out there for beginners. Not only does it give students real world experience in marketing, but it also offers a global academic panel which are essentially modules that cover various aspects of digital marketing that are taught by top academic panellists. Social Media 101 course by Constant Contact This course essentially teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat and even YouTube. HubSpot Academy Hub...

  Introduction   Backlinks are links from one website to another website. It is also known as” inbound links”, “incoming links” etc. According to Google, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines . This includes any behavior that manipulates links to your site or outgoing links from your site.”   ADVANTAGES OF BACKLINKS It improves your site’s ranking, and Google also considers them to be of high priority. It helps to get your website discovered fast by Google bots and improves the indexing time. It helps you to gain referral traffic to your site. Backlinks from high authoritative sites will get you more coverage and ultimately boost your audience. It improves your site’s authority score.     DISADVANTAGES OF BACKLINKS   Buying links can negati...